The Tipping Point – Malcolm Gladwell

thetippingpointThis author is one of the most interesting non-fiction writers I’ve come across.  He has truly unique ideas that can sustain an entire book.  So many other non-fiction books are annoyingly repetitive with concepts that can be summed up in a single, well-written magazine article.  In this one, Gladwell explores the critical moment when an idea, trend or social behavior tips and goes viral — a phenomenon he says can be manufactured.  His books Blink and Outliers are good too!

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